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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in GIS concepts and Esri technologies, particularly ArcGIS Pro and ArcGIS Online, while effectively translating technical capabilities into compelling marketing materials. Proficient in graphic design and SEO principles, with a strong ability to manage social media presence and develop strategic content for diverse platforms.
Highest-signal resume keywords
GIS ConceptsEsri Technology (ArcGIS Pro, ArcGIS Online)Graphic Design (Adobe Creative Suite)SEO Principles and ToolsSocial Media Management (LinkedIn)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GIS ConceptsEsri TechnologyGraphic DesignSEO PrinciplesContent DevelopmentProposal WritingMarketing Collateral PreparationCompetitive AnalysisEngagement Metrics TrackingContent Calendar Development
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStrong Organizational Skills
Tools & Technologies
Adobe Creative SuiteGoogle AnalyticsSEMrushAhrefsArcGIS Online
Industry Keywords
MarketingBusiness DevelopmentAECGovernment ContractingTechnical Marketing
About the role
Key responsibilities & impact- Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language
- Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials
- Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials
- Help structure proposal content to improve readability, persuasiveness, and win themes
- Ensure brand consistency and professional polish across all submitted materials
- Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn
- Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices
- Track engagement metrics and adjust strategy to improve reach and audience growth
- Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
- Coordinate logistics and timelines for collateral production ahead of events
- Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics
- Synthesize findings into actionable insights for leadership and business development teams
- Apply SEO best practices to website content, blog posts, and digital marketing materials
- Monitor keyword performance and search rankings, recommending optimization strategies
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience)
- Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment
- Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred
- Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
- Demonstrated experience managing professional social media platforms, especially LinkedIn
- Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines
Benefits
Comp & perks- Equal employment opportunities for all applicants and employees