Senior Product Marketing Manager

AvidXchange, Inc.

Product Marketing Manager driving growth strategies for AvidXchange's AP automation solutions. Leading market research and cross-functional collaboration to enhance product visibility.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment.
Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities.
Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies.
Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts.
Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals.
Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes.
Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals.
Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs.
Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events.
Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments.
Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

Requirements

What you’ll need

Proven experience in product marketing, ideally in AP Automation and Spend Management domains.
5+ years of experience in product marketing or product management.
Strong technical acumen and the ability to partner with Product and Engineering teams to translate capabilities into customer- and sales-relevant materials.
Excellent communicator and storyteller who can simplify complex concepts and persuasively articulate points of view.
Analytical thinker with experience using data to inform strategies and validate decisions.
Self-starter capable of analyzing, planning, leading, executing, and measuring complex projects with minimal guidance.
Demonstrated ability to manage multiple projects in a fast-paced environment while meeting tight deadlines.
Team player with strong interpersonal skills and a collaborative mindset, committed to helping others succeed.

Benefits

Comp & perks

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket researchcontent creationsales enablementanalyticsproject managementdata-driven approachgo-to-market strategycustomer profilingcompetitive analysis

Soft Skills

excellent communicatorstorytellinganalytical thinkerself-starterteam playerinterpersonal skillscollaborative mindsetability to manage multiple projectsleadershipproblem-solving