Senior Product Marketing Manager – GTM Strategy

AvidXchange, Inc.

Senior Product Marketing Manager overseeing go-to-market strategy for invoice and payment solutions at AvidXchange. Collaborating across marketing, sales, and product to drive market expansion.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define and maintain TAM/SOM/SAM models to size market opportunity across middle market and upmarket segments
Develop and continuously refine Ideal Customer Profiles (ICPs) — identifying new buying personas, verticals, and whitespace opportunities
Lead competitive intelligence efforts to identify differentiation strategies and market positioning advantages
Own the core positioning and messaging architecture for the specific market segments
Craft compelling narratives tailored to CFOs, Controllers, and finance leaders that emphasize efficiency, control, and visibility
Develop differentiated messaging frameworks for new ICPs as the company expands upmarket
Partner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenue
Design promotional offers and competitive win-back programs in collaboration with Sales
Establish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal terms
Lead end-to-end GTM planning and launch execution for new products, features, and market entries
Develop launch playbooks that coordinate across marketing, sales, product, and rev ops
Define success metrics, track performance, and iterate GTM strategy based on pipeline and win/loss data
Develop segment-specific pitch narratives and ROI tools that help reps close faster in competitive deals
Partner with Sales Enablement to operationalize content in Salesforce, Marketo or equivalent platforms
Serve as the GTM quarterback across Marketing, Demand Gen, Sales, Finance, Product, and Rev Ops
Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
Present GTM plans and performance to executive leadership and influence resource allocation decisions

Requirements

What you’ll need

MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it
You move fast. You thrive in environments where speed matters and ambiguity is the norm
You're competitive by nature — you study the market, know the players, and are motivated to win
You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground
5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them
Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
Fintech, payments, AP automation, or CFO-persona experience is a strong plus
MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered.

Benefits

Comp & perks

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

TAM modelingSOM modelingSAM modelingcompetitive intelligencemessaging architectureGTM planningsales enablement materialscohort analysiswin/loss analysispipeline metrics

Soft Skills

analytical skillsstrategic thinkingexecutionadaptabilitycompetitive naturecross-functional leadershipstakeholder alignmentcommunicationinfluenceproblem-solving

Certifications

MBA