Senior Product Marketing Manager – GTM Strategy, Supplier Network

AvidXchange, Inc.

Senior Product Marketing Manager at AvidXchange driving go-to-market strategy for Supplier Network in AP process. Requires MBA & 5–8 years experience in product marketing or GTM strategy.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define and maintain TAM / SAM / SOM models for Supplier Network opportunities, including supplier counts, payment volumes, and monetization potential
Define and continuously refine Ideal Customer Profiles (ICPs) for suppliers based on size, industry, payment preferences, and enablement readiness
Identify whitespace opportunities to expand supplier adoption and penetration
Lead competitive analysis focused on supplier networks, payment acceptance models, differentiation strategies, and market positioning advantages
Own positioning and messaging for Supplier Network capabilities within the AP workflow
Develop clear value propositions for:
Buyers (faster onboarding, higher digital payment adoption, visibility and control)
Suppliers (faster payment, choice, reduced friction, scalable acceptance)
Articulate network effects and benefits in a way Sales and customers can easily understand
Partner with Product and Finance to define pricing and packaging tied to supplier network value
Design promotional offers, deal structures, and competitive win-back programs in collaboration with Sales
Help establish clear GTM guardrails around network monetization and incentives
Lead end-to-end GTM planning and launches for supplier network features and programs
Develop launch playbooks aligned across Product, Marketing, Sales, Customer Success, and Revenue Operations
Define and track success metrics tied to network health and adoption (e.g., activation, engagement, penetration) and iterate GTM strategy based on pipeline and win/loss data
Develop sales narratives, pitch frameworks, and ROI tools focused on selling network value
Enable Sales to confidently position supplier experience and adoption
Partner with Sales Enablement to operationalize content
Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
Act as the GTM quarterback for Supplier Network initiatives across Product, Sales, Finance, Demand Gen, Rev Ops, and Marketing
Present GTM plans, adoption insights, and performance results to executive leadership

Requirements

What you’ll need

MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it
You move fast. You thrive in environments where speed matters and ambiguity is the norm
You're competitive by nature — you study the market, know the players, and are motivated to win
You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground
5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them
Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
Fintech, payments, AP automation, or CFO-persona experience is a strong plus
MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered

Benefits

Comp & perks

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

TAM modelingcohort analysiswin/loss analysispipeline metricssales enablement materialscompetitive analysisGTM strategypositioningmessaginglaunch execution

Soft Skills

analytical skillsstrategic thinkingexecutionadaptabilitycompetitive naturecross-functional leadershipcommunicationcollaborationstakeholder alignmentpresentation skills

Certifications

MBA