AVIA Pharma Germany

Marketing

• Support in the operational implementation of digital marketing concepts/strategies/measures for both professional and lay audiences
• Project responsibility for smaller campaigns and digital projects (landing pages, media campaigns, etc.) in coordination with the responsible Brand Managers & Medical Marketing
• Internal CMS editorial work for our brand websites
• Support in editorial planning
• Independent creation of newsletters with approval by Brand Managers
• Carrying out SEO/GEO activities: monitoring and action planning
• Monitoring, analyzing and evaluating competitor activities
• Conducting analyses and preparing KPI reports, cost-benefit evaluations and performance tracking of ongoing and new digital projects
• Managing social media activities in collaboration with the external service provider
• Management and coordination of external partners for digital market development
• Collaboration & support for Brand Managers in investment decisions and action planning through idea generation, performance feedback and concrete recommendations for action
• Budget planning and control for the respective area of responsibility in cooperation with the responsible Brand Managers

Digital Marketing Manager