Marketing

• Support B2B marketing initiatives for Avex’s internal agency brand and client retention marketing efforts.
• Agency-side role working across multiple eCommerce brands with prior B2B marketing experience.
• Produce high-quality copywriting for B2B audiences: blog posts, case studies, email campaigns, event promotions.
• Coordinate B2B-focused advertising campaigns, schedule posts, manage event logistics, track budgets, and write blogs tailored to agency and partner audiences.
• Collaborate with internal teams to execute marketing strategies that promote the agency’s services and highlight expertise in the eCommerce space.
• Conduct market research to identify growth opportunities, particularly in the B2B eCommerce sector.
• Create compelling content—blogs, case studies, presentations—that showcases Avex’s value to prospective and current clients.
• Manage the agency’s digital presence, update website content, coordinate B2B social media posts, and support email marketing campaigns.
• Develop content briefs for client email campaigns focused on D2C retention marketing strategies; write and schedule D2C email campaigns.
• Segment email lists, conduct A/B testing, and ensure compliance with email best practices.
• Assist in planning B2B-focused webinars, workshops, conferences, and partner events; write promotional copy and follow-up communications.
• Support partnership initiatives with eCommerce platforms, technology providers, and industry associations, crafting content for joint marketing efforts.
• Track and analyze KPIs for B2B campaigns and content performance; prepare reports to inform data-driven improvements.

Marketing Coordinator, B2B/Agency Marketing

Customer Lifecycle & Retention Marketing Manager

Working Student - Marketing

Marketing Manager, International Repertoire

Senior Marketing Manager – Consulting

Vice President, B2B Marketing