AVEVA

Marketing Specialist, ABM

AVEVA

full-time

Posted on:

Location Type: Office

Location: Perth • Australia

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About the role

  • As the Regional ABM Marketer in Pacific, you will be the architect and champion of high-impact, account-based marketing strategies across the market
  • Design, execute and optimise Pacific ABM programmes focused on cross-sell, upsell and expansion within existing accounts
  • Partner with Customer Success Managers, Adoption and Training teams to identify high-value account opportunities, co-create account plans and deliver tailored marketing initiatives
  • Lead the regional customer webinar programme—owning strategy, content, promotion and measurement to engage users
  • Support cross-sell and product-led growth initiatives, including new product/feature launches
  • Serve as the marketing interface for major events (e.g., AVEVA World, AVEVA Days)
  • Measure and report on ABM programme performance—defining KPIs
  • Localise global ABM best practices and assets to ensure regional relevance

Requirements

  • Bachelor’s degree in marketing, Business or a related field; Master’s degree is a plus
  • 2+ years of experience in B2B marketing, with a strong focus on account-based marketing, customer marketing or demand generation— ideally in a global/regional matrix environment
  • Proven success designing and executing ABM programmes that drive significant cross-sell, upsell and customer expansion results
  • Strong understanding of the customer lifecycle, account planning, segmentation and multi-channel touchpoint orchestration (digital, events, direct, partner)
  • Experience managing customer-facing programmes such as webinars, user communities or key-account events
  • Excellent project-management skills—able to prioritise and manage multiple initiatives concurrently in a fast-paced environment
  • Data-driven mindset: comfortable defining account-level KPIs, analysing results, iterating strategies and optimising campaigns for impact
  • Outstanding communication and stakeholder-management skills—able to influence, align and inspire across functions, geographies and levels
  • Experience supporting product launches and working closely with product marketing is highly desirable
  • Familiarity with ABM tools/platforms, CRM and marketing-automation technologies
  • Experience in one or more of the region’s core industries is a strong advantage
Benefits
  • Global leader in industrial software
  • Cutting-edge solutions used to deliver the essentials of life safely and efficiently
  • Commitment to diversity, equity, and inclusion
  • One of the world’s most innovative companies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingcustomer marketingdemand generationaccount planningsegmentationmulti-channel touchpoint orchestrationKPI definitioncampaign optimizationproject managementdata analysis
Soft Skills
communicationstakeholder managementinfluencealignmentinspirationprioritizationtime managementcollaborationadaptabilitycreativity
Certifications
Bachelor's degree in marketingBachelor's degree in BusinessMaster's degree in marketingMaster's degree in Business