Global Senior Marketing Manager, Workwear

Avery Dennison

Global Senior Marketing Manager leading strategic direction for Avery Dennison's workwear portfolio. Focused on marketing campaigns and brand growth in B2B workwear markets.

Posted 6/24/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $124,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Command the global strategic direction for our workwear portfolio, driving market leadership and commercial success.
Drive fully integrated global marketing campaigns to achieve tangible brand growth and client engagement.
Act as a pivotal, trusted strategic partner to the global commercial leadership team.
Forge global market awareness and build brand equity for Avery Dennison’s workwear solutions.
Optimize integrated global campaigns across various channels tailored to influence the workwear buying committee.
Define brand presence at major global workwear, safety, and textile trade shows.
Analyze global campaign data, regional sales performance, and marketing impact.

Requirements

What you’ll need

5–7 years of progressive B2B marketing experience, with a proven background specifically within the workwear, protective apparel (PPE), or industrial textile laundry industries.
Bachelor's degree in Marketing, Business, or a related technical field; MBA a plus.
Experience leading matrixed, cross-functional global teams, with the ability to manage potential direct reports.
Proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns.
Deep understanding of the workwear ecosystem, including industrial laundry durability requirements, safety/regulatory standards, and corporate uniform procurement channels.

Benefits

Comp & perks

LGBTQ+ Inclusive Care Support: Primary and specialty care from a provider with LGBTQ+ experience.
Company-Paid Basic Life Insurance: Provides twice your base annual salary up to a $50,000 maximum at no cost to you.
Paid Parental Bonding Leave: You are eligible for Parental Bonding Leave for new additions to your family.
Retirement Savings 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingglobal marketing campaignsdata analysisbrand growthclient engagementcreative ideationconceptual ideationmarketing impactcross-functional team leadershipcampaign optimization

Soft Skills

strategic partnershipcommunicationcollaborationleadershipcreativityproblem-solvingadaptabilityinfluenceproject managementteam management

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessMBA