AvePoint

SEO Marketing

• Lead the development and execution of integrated SEO and GEO strategies, while managing and mentoring a high-performing team.
• Monitor and adapt to generative AI trends to optimize visibility in AI-powered search and conversational experiences.
• Oversee site architecture, crawlability, speed, mobile optimization, and structured data to ensure technical excellence.
• Enhance content structure, metadata, internal linking, and UX to improve rankings and engagement.
• Leverage NLP, entity optimization, and topical authority to align with evolving AI search algorithms.
• Partner with content teams to create and optimize high-impact, search-intent-driven content across the funnel.
• Conduct keyword research and competitive analysis to inform strategy and capture emerging search behaviors.
• Build a strong backlink profile, manage online reputation, and implement local SEO best practices.
• Align SEO and GEO efforts with each stage of the customer journey to drive traffic, engagement, and conversions.
• Collaborate with paid media and marketing teams to unify organic and paid strategies for maximum impact.
• Define KPIs, track performance, and deliver actionable insights to stakeholders.
• Stay ahead of SEO/GEO trends and tools, continuously testing and refining strategies.
• Coach and develop team members, fostering a culture of growth, innovation, and accountability.
• Assess team needs and partner with HR to recruit and retain top SEO and GEO talent.

SEO and GEO Manager

• Strategy & Leadership: Lead the development and execution of integrated SEO and GEO strategies, while managing and mentoring a high-performing team.
• GEO Innovation: Monitor and adapt to generative AI trends to optimize visibility in AI-powered search and conversational experiences.
• Technical SEO: Oversee site architecture, crawlability, speed, mobile optimization, and structured data to ensure technical excellence.
• Onpage Optimization: Enhance content structure, metadata, internal linking, and UX to improve rankings and engagement.
• Semantic & Entity SEO: Leverage NLP, entity optimization, and topical authority to align with evolving AI search algorithms.
• Content Collaboration: Partner with content teams to create and optimize high-impact, search-intent-driven content across the funnel.
• Keyword & Market Intelligence: Conduct keyword research and competitive analysis to inform strategy and capture emerging search behaviors.
• Offpage & Local SEO: Build a strong backlink profile, manage online reputation, and implement local SEO best practices.
• Customer Journey Optimization: Align SEO and GEO efforts with each stage of the customer journey to drive traffic, engagement, and conversions.
• Cross-Channel Integration: Collaborate with paid media and marketing teams to unify organic and paid strategies for maximum impact.
• Analytics & Reporting: Define KPIs, track performance, and deliver actionable insights to stakeholders.
• Continuous Improvement: Stay ahead of SEO/GEO trends and tools, continuously testing and refining strategies.
• Team Development: Coach and develop team members, fostering a culture of growth, innovation, and accountability.
• Resource Planning: Assess team needs and partner with HR to recruit and retain top SEO and GEO talent.

SEO and GEO Manager

Manager, SEO, GEO