Avaya

Campaign Manager, ABM, Growth Marketing

Avaya

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $102,000 - $115,000 per year

About the role

  • Oversee the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within our top-tier accounts.
  • Drive demand through a complex B2B buying journey.
  • Work cross-functionally across Product Marketing, Creative, Sales, and Marketing Ops to orchestrate multi-channel campaigns to drive upsell opportunities and mid-to-bottom funnel conversion.
  • Lead the end-to-end execution of multi-channel ABM and demand generation programs.
  • Partner with vertical SMEs and Sales leadership to identify high-value segments.
  • Serve as a trusted partner to the Sales and SDR teams.
  • Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches.
  • Rigorously monitor campaign performance, market trends, and customer behavior.
  • Develop demand generation initiatives designed to drive top-of-funnel awareness with key executive personas while simultaneously fueling bottom-of-funnel conversion and expansion.

Requirements

  • 5–7 years of experience in B2B demand generation or growth marketing, including experience with Account Based Marketing (ABM).
  • Proven ability to build trust and maintain a tight feedback loop with Field Marketing, Sales Leaders, Account Executives, and SDRs.
  • Proven track record of orchestrating cross-functional teams to launch high-impact, integrated campaigns from initial strategy through to final execution.
  • Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase.
  • Familiarity with personalization tools (e.g., Userled, Drift, or Qualified) is a significant plus.
  • Strong copywriting skills for ads, emails, landing pages, and SDR sequences; ability to translate technical product features into customer-centric value propositions.
  • Exceptional organizational leadership, with the ability to manage multiple complex campaigns simultaneously without losing sight of deadlines or detail.
  • Creative thinker, comfortable bringing new ideas.
  • Analytical mindset with the ability to work with minimal supervision and influence stakeholders across the organization.
  • Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation, to increase team output and campaign impact.
  • Bachelor’s degree in Marketing, Communications, or a related field.
Benefits
  • performance-related bonus
  • benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationAccount Based Marketing (ABM)campaign performance monitoringcopywritingdata analysisprocess automationpersonalization tools
Soft Skills
organizational leadershipcreative thinkinganalytical mindsettrust buildingcross-functional collaboration