Product Marketing Manager
AvaSure
full-time
Posted on:
Location Type: Remote
Location: Remote • Missouri • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the strategy for positioning the AvaSure platform, including messaging, target audience definition, and competitive positioning
- Act as a strategic partner to Product Management and NPL stakeholders, influencing the message, timing, and mix of assets in alignment with the product roadmap
- Act as the ‘product manager’ of our demo tool used by our GTM team
- Define and continuously refine the core product narrative, value proposition, and competitive positioning that resonates with target personas
- Create strategic and technical content across the buyer journey, including sales tools and materials, white papers, eBooks, case studies, website copy, and blog posts
- Lead the creation of all marketing assets and internal documentation required for successful product launches
- Serve as an excellent communicator and collaborator, ensuring clear, consistent communication of product updates to all internal stakeholders
Requirements
- Bachelor's degree required
- 5-7+ years of experience in Product Marketing, preferably in a B2B SaaS or technically oriented environment
- Health tech experience preferable
- Experience with demo projects and RFP collaboration a plus
Benefits
- AvaSure sponsored Medical, Dental & Vision
- Safe Harbor 401K with Employer Matching up to 4%
- HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
- Flexible Time Off Plan & Paid Holidays
- Parental Leave
- Generous Tuition & Continuing Education Reimbursement available
- Employee Referral Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingstrategic content creationcompetitive positioningbuyer journey mappingdemo tool managementsales tools developmentwhite papers creationcase studies developmentwebsite copywritingblog post writing
Soft skills
communicationcollaborationstrategic thinkinginfluencingstakeholder managementcontent refinementnarrative developmentproject managementteam leadershipproblem-solving
Certifications
Bachelor's degree