Creative Strategist

• Develop creative concepts and frameworks for ads across Meta, Google, TikTok, YouTube, programmatic, and emerging channels.
• Own the performance creative roadmap: ideating new tests, formats, hooks, and messaging angles.
• Translate insights about traveler behavior, booking motivations, and luxury positioning into compelling visual and copy directions.
• Create clear, actionable creative briefs for designers, editors, and external partners.
• Guide production of static, video, and UGC-style assets with a keen eye for visual excellence and brand consistency.
• Identify opportunities for new asset types (property features, destination storytelling, lifestyle content, amenity-focused ads).
• Review campaign performance to understand what’s resonating across audiences, placement, and formats.
• Identify patterns and data-driven insights to steer creative iteration and testing priorities.
• Maintain a library of best-performing creative and distill learnings into guidelines and playbooks.
• Partner closely with the Paid Media Specialist to ensure creative strategy aligns with campaign goals and funnel stages.
• Collaborate with brand, design, and content teams to ensure cohesion across marketing touchpoints.
• Work with Revenue Management and Field Operations teams to understand top-performing destinations, seasonal trends, and unique property-selling points.

Performance Creative Strategist – Global

Creative Strategy Specialist

Creative Strategist