Performance Marketing

• Develop, manage, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels.
• Execute full-funnel demand generation strategies to increase direct bookings and reduce reliance on third-party OTAs.
• Conduct keyword research, build audiences, and create campaign structures that maximize ROAS and booking conversion.
• Monitor daily performance to identify optimizations around bids, creatives, landing pages, and targeting.
• Leverage A/B testing across ad messaging, visuals, and audience segments.
• Track core metrics (ROAS, CPA, CTR, CVR, LTV, cost per booking) and adjust strategies based on data insights.
• Partner with creative teams to develop high-performing ad assets tailored to luxury travel audiences.
• Work with Revenue Management to align paid strategies with pricing, promotions, occupancy needs, and seasonal trends.
• Collaborate with brand and content teams to maintain consistent messaging and storytelling across channels.
• Build weekly and monthly performance reports with actionable insights.
• Communicate results and recommendations to leadership clearly and effectively.
• Maintain performance dashboards and campaign documentation.

Paid Media Specialist – Global

Influencer Marketing Campaign Manager

Senior Demand Generation Marketing Manager

Performance Marketing Designer

Growth Marketing Specialist – Paid Social