Avalon Consulting Group

Paid Media Manager – Non-profit Fundraising

Avalon Consulting Group

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms
  • Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans
  • Monitor campaign pacing and ensure accuracy through regular QA
  • Track campaign performance and identify trends, risks, and opportunities
  • Implement optimizations related to bids, budgets, audiences, placements, and creative
  • Prepare performance reports and dashboards using key metrics such as CPA and ROAS
  • Pull insights from ad platforms, Google Analytics, and internal tools
  • Support senior team members in developing client-facing performance summaries
  • Manage UTM tracking, conversion events, and pixel implementation
  • Conduct routine audits of tracking and campaign setup
  • Monitor spend and prepare monthly budget and billing reconciliation
  • Partner with internal teams across Creative, Analytics, Finance, and Client Service
  • Participate in internal knowledge-sharing and campaign testing initiatives
  • Stay current on platform updates and digital advertising trends

Requirements

  • 3+ years managing digital advertising campaigns, including paid search
  • Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs
  • Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting
  • Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
  • Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud
  • Comfort working in collaborative tools such as Teams, Monday.com, and Zoom
  • Google Ads or Meta certifications
  • Experience supporting Google Grant campaigns
Benefits
  • employer-paid health, dental, and vision insurance
  • generous paid leave
  • employer-paid life and disability insurance
  • safe harbor 401(k) plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisingcampaign managementkeyword buildingaudience targetingbidding strategiescampaign optimizationperformance reportingdata analysisUTM trackingconversion tracking
Soft Skills
analytical skillscollaborationcommunicationproblem-solvingattention to detailtime managementadaptabilityclient-facing skillsteam supportknowledge sharing
Certifications
Google Ads certificationMeta certification