Director, Social Strategy – Pharma Agency

Avalere

Director of Social Strategy leading cross-platform social strategy for healthcare patients and HCP audiences. Partnering with internal, external teams to establish social as a strategic capability.

Posted 6/22/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $120,000 - $155,000 per yearWebsite

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Hard Skills

social strategydigital marketingintegrated media strategysocial media planninginfluencer programsKOL managementDOL managementcampaign planningaudience engagementperformance insights

Soft Skills

strategic leadershipcollaborationpresentation skillsmentoringcommunicationanalytical thinkingproblem-solvingadaptabilityteam managementclient-facing skills

Industry Keywords

healthcarepharmaceuticalregulated industriesorganic socialpaid socialcontent formatsaudience behaviorssocial engagementcampaign optimizationbest practices

About the role

Key responsibilities & impact

Lead cross-platform social strategy across patient and HCP audiences
Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
Develop strategic recommendations for organic and paid social as part of integrated campaign planning
Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
Translate social insights and performance trends into actionable recommendations and future planning considerations
Drive social-first thinking across campaign ideation, planning, optimization, and innovation
Help establish scalable social processes, best practices, and strategic frameworks across the organization
Mentor and guide junior social team members as the function expands

Requirements

What you’ll need

8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
Experience developing or managing influencer, ambassador, KOL, or DOL programs
Experience advising clients and presenting strategic recommendations in client-facing settings
Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
Experience working collaboratively across account, strategy, media, analytics, and vendor teams
Familiarity with healthcare and pharmaceutical marketing dynamics is preferred
Proven ability to balance strategic leadership with hands-on execution

Benefits

Comp & perks

401K plan with employer match contribution up to 4%
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
20 vacation days
1 personal well-being day
9 public holidays
End-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities to professionally develop with on-demand training and global mobility