VP, Engagement Strategy

Avalere

VP of Engagement Strategy at Avalere Health developing omnichannel experiences to improve patient engagement. Collaborating across teams to enhance healthcare strategies and brand interaction.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesLead💰 $170,000 - $205,000 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact
Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance
Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways
Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey
Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life
Apply platform, channel, and performance insights to optimize activations against defined success metrics
Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact
Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback

Requirements

What you’ll need

8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy
Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways
Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience
Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes
Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact

Benefits

Comp & perks

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements including hybrid and remote work
Option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
Recognise 9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through our employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities for professional development with on-demand training
Support for global mobility opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

engagement strategydigital strategyomnichannel strategyexperience planningaudience insightsbehavioral insightssegmentationcontent strategyactivation briefsperformance metrics

Soft Skills

leadershipcollaborationmentoringcommunicationautonomyaccountabilitystrategic thinkingguidancedirectionproblem-solving