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Associate Director, Engagement Strategy
AvalereAssociate Director leading customer engagement strategy development at Avalere Health for improved client outcomes. Focus on strategic planning and omni-channel execution in healthcare.
About the role
Key responsibilities & impact- Support the engagement lead in the development of customer engagement strategies aligned to client business objectives and growth targets
- Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs
- Create content and tactical strategies across multiple omni-channels, including website, display, social, CRM, and point of care
- Clearly communicate and present ideas, points of view, and strategies to internal teams, clients, and prospective clients
- Collaborate closely with brand planning, media, account, and creative teams to ensure alignment across all touchpoints
- Leverage customer data and insights to design engagement strategies that enhance the overall customer experience
- Present engagement results to executive leadership to demonstrate the impact and effectiveness of strategies
- Use data and performance insights to optimize and refine engagement efforts and recommend new tactics
- Stay current on industry trends, best practices, and emerging technologies related to customer engagement
- Foster a culture of collaboration, innovation, and continuous improvement within the engagement strategy team
Requirements
What you’ll need- 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency
- Relevant category and product launch experience
- Demonstrated experience using strategic frameworks and analytical tools
- Deep patient and/or DTC experience and comfortable leading engagement strategy development
- Clear, persuasive communicator with strong storytelling skills
- Highly collaborative and enjoy working cross-functionally with diverse teams
- Analytically minded and comfortable using strategic tools and data to inform decisions
- Thrive in fast-paced agency environments and manage complexity with confidence
Benefits
Comp & perks- You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- Recognise 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Access free counselling through our employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- Continuous opportunities for professional development with on-demand training and support
- Global mobility opportunities across the business
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic planningcustomer engagement strategiesomni-channel engagement planscontent creationdata analysisperformance optimizationtactical strategiesjourney mappingecosystem planningactivation briefs
Soft Skills
clear communicationpersuasive storytellingcollaborationcross-functional teamworkanalytical thinkinginnovationcontinuous improvementconfidence in complexity managementclient presentationleadership