Brand Manager

• Consult on the analysis of qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
• Oversee the development of strategy maps, brand maps, and brand ladders, the articulation of insights and promises, and the development of personas, as well as customer journeys and ecosystems
• Advise Strategists, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
• Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Inform the development of and facilitate workshops using strategic tools and frameworks
• Mentor, coach, and counsel strategy team members to facilitate their growth and development

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Brand Manager, Beauty Industry

Brand Manager, Beauty Industry