Senior Account-Based Marketing Manager
BuildOps
VP, Account Director – Omni-Channel, Pharma
Avalere
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Own and lead the client’s business within the agency. Lead the agency team with a thorough knowledge of marketing strategy, competitive landscape, challenges and opportunities that will influence the brand, market research techniques, brand planning, promotional venues, scientific background, and medical/legal requirements
- Develop and maintain senior-level client relationships, providing value as a strategic thinker, problem solver, and team leader
- Lead agency teams in annual brand planning
- Build and support a strong and strategically focused client/agency team
- Direct and motivate Account Supervisors and Senior Account Executives to effectively deliver value to our clients
- Guide team members’ career paths and skills development; conduct and coach direct reports and team members through regular feedback sessions
- Manage and monitor account financial performance, including group productivity and profitability
- Collaborate with creative team to initiate, develop, and produce the best possible creative product
- Ensure proper management of issues regarding timelines and cost efficiencies
- Propose and supervise client relationship-building activities
- Develop, monitor and/or advance internal operating procedures with Project Management Department to ensure efficiencies
- Identify and participate in the development of new business opportunities with existing or prospective clients
Requirements
- Must possess a deep and thorough understanding of the pharma/healthcare advertising industry
- Digital marketing acumen and demonstrated experience in leading an integrated agency team in brand planning, budget development, execution, and measurement
- Demonstrated effectiveness in managing multiple clients and account teams
- Demonstrated success at developing valued relationships with senior-level client management
- Demonstrated success as strategic partner to clients
- Digital and multi-channel experience
- Must have participated actively in new business initiatives including planning and pitch presentations
- Must have proven success at identifying opportunities and securing organic client growth
- Superior presentation skills
- 12+ years of Brand AOR account experience, 5+ years of pharmaceutical advertising agency experience preferably in unbranded, disease awareness, patient marketing and education.
- 5+ years of leadership and supervisory experience
- Experience developing, producing, and leading multi-channel marketing plans and initiatives required
- Candidates must demonstrate hands-on proficiency in developing and delivering presentations in PowerPoint
- Must be able to travel based on client business needs (client meetings, market research, etc.)
- BA/BS degree required
