Director of Communications

Ava Labs

Director of Communications shaping and executing communication strategies for Ava Labs, a leader in blockchain technology. Focused on media relations, executive communications, and brand narrative management.

Posted 6/9/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $178,795 - $223,494 per yearWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Develop and execute proactive media and positioning strategies for Ava Labs' key executives, including the CEO, President, and other senior leaders
Build and maintain spokesperson messaging, briefing materials, talking points, and media prep
Ensure leadership shows up with consistency, conviction, and credibility across media, panels, and public platforms
Identify and shape executive thought leadership opportunities across earned media and speaking
Own the relationships with journalists and editors across tier 1 business press (Bloomberg, WSJ, FT, Fortune, Forbes), financial media, and crypto-native publications
Drive proactive story development — not just reactive pitching
Manage embargoes, exclusives, and launch communications with precision
Build and maintain a forward-looking media calendar tied to company priorities
Serve as the communications owner of Avalanche's core narrative: "Technology Built for Business"
Develop and maintain messaging frameworks, press materials, FAQs, and positioning documents
Ensure narrative consistency across all earned media touchpoints
Partner closely with marketing and growth on brand launches, campaigns, and major announcements
Own the global speaking pipeline from sourcing to execution
Evaluate and prioritize conference opportunities based on audience quality, narrative fit, and strategic value
Ensure all confirmed speakers are properly prepared with current messaging and context
Manage the external PR agency relationship, setting strategy and holding the agency accountable to outcomes — not activity
Build and develop a lean internal communications team over time
Serve as the communications lead on breaking news, industry developments, and reputational moments
Proactively identify risks and opportunities in the media and narrative landscape
Develop and maintain rapid response protocols
Build and own the media strategy for Avalanche Summit NYC and other major ecosystem moments
Manage press outreach, credentialing, briefing coordination, and post-event narrative amplification

Requirements

What you’ll need

8-10 years of communications experience, with meaningful time spent in crypto, Web3, fintech, and institutional finance
Demonstrable experience working closely with C-suite executives on communications strategy and media positioning
Established relationships with journalists and editors at tier 1 business, financial, and crypto-native publications
Deep fluency in the crypto and blockchain landscape — you understand the technology, the culture, and the institutional dynamics simultaneously
Exceptional writer across all formats: media pitches, press releases, talking points, op-eds, briefing documents, and long-form narrative
Proven track record of securing meaningful, proactive media coverage — not just press release distribution
Experience managing external agencies and holding them accountable to real outcomes
Based on the East Coast; NYC preferred for in-person collaboration

Benefits

Comp & perks

Offers Token and Equity Package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

communications strategymedia positioningwritingmedia pitchespress releasesbriefing documentsnarrative developmentstory developmentrisk managementevent management

Soft Skills

leadershiprelationship managementstrategic thinkingcollaborationcreativityattention to detailproactive communicationadaptabilityproblem-solvingteam development