Director of Social Media

Ava Labs

Director of Social Media at Ava Labs leading brand presence on social platforms. Collaborating with CEO and managing social strategies across multiple channels in the crypto space.

Posted 5/11/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $194,065 - $242,581 per yearWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram
Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments
Grow audience, engagement, and brand affinity across all platforms with a data-driven approach
Partner closely with our CEO to curate, draft, and refine Twitter/X content that authentically captures his voice and perspective
Develop a deep understanding of the CEO’s communication style, opinions, and priorities to ghostwrite tweets and threads that feel native and resonant
Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations
Directly manage and mentor a team of 1, setting clear goals and career development priorities
Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams
Establish scalable processes for content production, approval, scheduling, and performance reporting
Independently clip, edit, and publish short-form video content from long-form sources (podcasts, AMAs, interviews, events)
Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support
Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives
Track, analyze, and report on channel performance metrics; translate insights into actionable strategy adjustments
Monitor competitor and industry social activity to identify trends and positioning opportunities

Requirements

What you’ll need

7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi
Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable)
Proven ability to manage executive social media presence, including ghostwriting for C-suite leaders in a credible and authentic voice
Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram — including algorithm dynamics and platform best practices
Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar)
Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team
Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms
Based on the East Coast; NYC preferred for in-person collaboration

Benefits

Comp & perks

Offers Token and Equity Package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent calendar developmentdata analysisghostwritingvideo editingphoto editinggraphic productionperformance reportingaudience engagementtrend analysis

Soft Skills

leadershipcommunicationcollaborationmentoringadaptabilitycreativitystrategic thinkingproblem-solvingtime managementattention to detail