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About the role
Key responsibilities & impact- Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
- Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
- Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
- Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
- Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
- The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.
Requirements
What you’ll need- 0-1 years of relevant experience
- Bachelor's degree
- Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
- Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
- Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
- Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
- Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
- Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel
Benefits
Comp & perks- 100% Company-paid Medical, Dental and Vision insurance
- Paid parental leave
- 401(k) contributions
- Flexible, hybrid work arrangements (4 days in office)
- 12 paid company holidays per year, up to 39 days individual paid time off
- Winter break: Offices close the last week of the year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingsocial media advertisingdigital analyticskeyword researchdemographic researchcontextual advertisingdata analysisadvertising interfacesbasic statisticscampaign optimization
Soft Skills
strategic thinkingcreativityteam collaborationcommunicationadaptabilityattention to detailproblem-solvingpassion for digital marketinginterest in political campaigningclient relations
Certifications
Bachelor's degree
