Growth Marketing

• Develop and execute marketing strategies to acquire new sellers (tow yards and impounds) and buyers (both enterprise and consumer)
• Increase engagement, retention, and transaction frequency among existing accounts
• Build campaigns that position Autura Marketplace as the preferred auction destination
• Research and identify new geographic and vertical markets for expansion
• Partner with the MGM field sales team to warm up territories, building awareness and credibility ahead of go-to-market activity
• Support go-to-market launches for new services and platform features
• Lead strategy and execution across owned, earned, and paid channels
• Maintain marketing automation software (Ortto) and build flows that ensure data parity and quality across our CRM (Salesforce) and marketing tech stack
• Build loyalty and retention initiatives to maximize lifetime value
• Test new initiatives at a high velocity
• Own key success metrics: buyer/seller acquisition, CAC efficiency, retention, ROMI, and marketplace transaction growth
• Track and analyze buyer and seller behaviors to inform strategy
• Provide leadership updates on marketing performance and pipeline influence
• Identify new growth opportunities utilizing data backed hypotheses
• Work closely with Sales, Product, and Operations to align strategy
• Guide the marketing team and external resources to deliver high-quality execution
• Act as a senior marketing voice within the organization, contributing to overall growth strategy

Growth Marketing Manager, Marketplace

Growth Marketing Manager

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Growth Marketing Manager