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After Sales Coach
AutoNationTraining & Process Consultant at AutoNation improving dealership efficiency through training and assessments. Partnering with management to drive measurable results.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and delivering training programs for automotive dealership fixed operations, focusing on measurable KPI improvement and alignment with manufacturer standards. Proficient in coaching service and parts managers to enhance leadership and performance accountability.
Highest-signal resume keywords
Automotive Dealership Fixed OperationsTraining Program DevelopmentMajor DMS PlatformsCertified Professional in Training ManagementDigital Retailing Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI AnalysisProcess AuditsPerformance EvaluationsAction-Plan DevelopmentE-Learning Curriculum Design
Soft Skills
CoachingInfluencing Without AuthorityConstructive Feedback
Tools & Technologies
CDK GlobalReynolds & ReynoldsTekionDigital MPI ToolsOnline Appointment Scheduling
Certifications & Qualifications
Certified Professional in Training ManagementATD Certification
Industry Keywords
Service-Lane WorkflowParts Gross ProfitCSI/SSI ScoresTechnician ProductivityChange-Management Planning
About the role
Key responsibilities & impact- Conduct on-site and virtual assessments of service-lane workflow; work directly with Service Managers and Parts Managers to improve results through enhanced process execution and effective action-plan development.
- Develop and deliver instructor-led, virtual, and e-learning training curricula for service advisors, technicians, parts counter staff, and managers.
- Assess associate performance through evaluations, role-plays, and simulations; provide constructive feedback to support continuous development.
- Ensure alignment with manufacturer standards, certification programs, and incentive requirements.
- Analyze store and market KPIs — including hours-per-RO, effective labor rate, parts gross profit %, CSI/SSI scores, and technician productivity to identify performance opportunities and measure training effectiveness.
- Coach service managers and parts managers one-on-one on daily management routines, associate development, and performance accountability — helping them become stronger leaders, managers, and coaches.
- Support the rollout and adoption of new technology platforms (e.g., digital MPI tools, online appointment scheduling, electronic parts catalogs) through change-management planning and end-user training.
- Conduct process audits (e.g., service-write-up reviews) to ensure key operational procedures are followed; coach teams on corrective actions in real time.
- Assign short videos on key topics depending on performance gaps.
- Partner with Market leadership, L&D teams, and instructional designers to align training initiatives with business objectives.
- Act as a subject-matter expert (SME) for training content design; conduct certifications and re-certifications for service and parts associates and managers.
- Influence without authority — drive engagement and adoption of process improvements across the network.
Requirements
What you’ll need- 5+ years of experience in automotive dealership fixed operations (service, parts, or body shop) in a management, training, or consulting capacity.
- Demonstrated expertise with major DMS platforms (e.g., CDK Global, Reynolds & Reynolds, Tekion) and OEM service systems.
- Proven track record of developing and delivering training programs — both in-person and virtual — that produced measurable KPI improvement.
- Willingness to travel up to 50–75% to dealership locations; must reside in a market with company stores.
- Certified Professional in Training Management (CPTM), ATD certification, or similar L&D credential.
- Experience with digital retailing platforms and connected-vehicle service workflows.
Benefits
Comp & perks- Competitive compensation and 401k matching
- Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
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