Director – Experiential Marketing

Automattic

Director of Experiential Marketing leads in-person events for WordPress VIP. Driving revenue-generating events and pipeline contribution with a focus on customer success and partnerships.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events.
Partner closely with Sales, Customer Success, Partnerships, and Marketing.
Own the pipeline contribution strategy for every assigned event.
Design event programs with a clear path to sourced pipeline.
Track and report on SAOs sourced, pipeline influenced, and deals accelerated.
Own end-to-end project management for assigned events.
Develop the full event marketing plan.
Report on pipeline impact, attendance vs. goals, and ROI after every event.

Requirements

What you’ll need

7+ years of B2B event marketing experience
Proven track record connecting event activity to pipeline
Experience managing both the operational and marketing sides of events
Strong grasp of demand generation principles
Excellent project management instincts
Skilled communicator
Experience with Salesforce and marketing automation platforms
Comfortable with regular travel for on-site event execution (up to 25% of your time).

Benefits

Comp & perks

open vacation policy
competitive salary

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B event marketingdemand generationproject management

Soft Skills

communicationstrategic thinkingexecutionmeasurementreporting