Automattic

Demand Generation Lead

Automattic

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Senior

About the role

  • Own the campaign calendar across quarters.
  • Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities.
  • Design and execute targeted campaigns for agencies, developers, and mid-market buyers.
  • Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing.
  • Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement.
  • Plan and run competitive campaigns that position Pressable clearly against key alternatives.
  • Partner closely with Sales to ensure campaigns translate into action and help sales teams follow up effectively.
  • Design campaigns with clear pipeline goals and success metrics.
  • Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns.
  • Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis.

Requirements

  • Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment.
  • Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes.
  • Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff.
  • Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments.
  • Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets.
  • Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution.
  • Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results.
  • Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight.
Benefits
  • Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
  • Matching 401(k) for US-based staff.
  • Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
  • Work from home with home office setup and coworking allowances.
  • Open vacation policy (no set number of days per year).
  • Hardware and software, books or conferences that promote continued learning.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign planningdemand generationABMmulti-touch campaignspipeline creationperformance analysisaudience researchcreative testingpersonalizationsales enablement
Soft skills
leadershipprioritizationorganizationcollaborationcommunicationautonomyadaptabilityproblem-solvingstakeholder managementtime management