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Technical CRM Campaign Manager, all genders
Automation IntelligenceTechnical CRM Campaign Manager responsible for implementing CRM campaigns using Salesforce Marketing Cloud and similar tools. Collaborating on projects while ensuring data integrity and automation strategies.
Tech Stack
Tools & technologiesCloudETLSQL
About the role
Key responsibilities & impact- Technical implementation and management of CRM campaigns in tools such as Salesforce Marketing Cloud, Braze, or comparable ESPs
- Building and automating workflows, journeys, and trigger-based campaigns
- Segmenting target audiences and maintaining data models (e.g., Data Extensions in SFMC)
- Integrating and connecting data sources (API, SQL, ETL processes)
- Creating and maintaining dynamic templates (HTML, AMPscript, Liquid, etc.)
- Testing, QA, and monitoring campaigns (including reporting & troubleshooting)
- Close collaboration with Data, Creative, and Project Management teams to deliver holistic CRM projects
Requirements
What you’ll need- 3+ years of experience working with common ESPs, ideally Salesforce Marketing Cloud, Braze, or similar platforms
- Technical understanding of data structures, segmentation, and integrations
- Practical experience with SQL and at least one scripting/template language (e.g., AMPscript, Liquid, Velocity)
- Basic knowledge of HTML/CSS for email templates
- Analytical and structured working style with high quality standards
- Excellent German and English skills (C-level)
Benefits
Comp & perks- Exciting and varied projects with responsibility and significant personal scope for impact
- Personal development opportunities and targeted talent support
- Flat hierarchies, open doors, relaxed yet professional atmosphere
- Home office with one preferred office day per week; fully remote also possible
- A fantastic loft office with a view of the Spree right on the Ring
- Training and development opportunities
- A very satisfied team: Kununu
- Regular team events
- Individual benefits package (e.g., JobRad, Deutschlandticket, gym membership, BenefitPass)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM campaignsSalesforce Marketing CloudBrazeAPISQLETL processesHTMLAMPscriptLiquiddata structures
Soft Skills
analytical working stylestructured working stylehigh quality standardscollaborationcommunication