Team Lead – HubSpot CRM Consultant

Automation Intelligence

(Team Lead/Senior) CRM Consultant at MAI Marketing Automation Intelligence, leading projects in marketing automation and optimizing customer journeys. Join a dynamic agency focusing on digital transformation.

Posted 4/29/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Design, management and implementation of marketing automation measures in HubSpot and other tools.
Responsibility for building, developing and optimizing complex customer journeys and campaign structures.
Planning and leading marketing automation projects – from concept to execution.
Leading and growing a small team.
Structuring, prioritizing and coordinating tasks and requirements across multiple projects.
Developing and implementing segmentation strategies and data-driven automation logic.
Ensuring high quality standards through testing, monitoring and continuous optimization.
Managing and further developing CRM data structures and ensuring clean data processes.
Close collaboration with cross-functional teams and advising internal and external stakeholders.
Documenting, standardizing and improving processes and best practices.
Analyzing campaign performance and deriving concrete optimization measures.

Requirements

What you’ll need

Several years of hands-on experience in CRM, marketing automation or email marketing.
Strong experience with HubSpot; other platforms such as Salesforce, Braze or Brevo are a plus.
Solid understanding of data-driven marketing, CRM structures and complex process logic.
Strong organizational skills and experience in project management.
High quality standards and a very careful, structured way of working.
Proactive, self-directed work style with the drive to advance topics and find solutions.
Quick grasp and ability to efficiently familiarize yourself with new topics and tools.
Comfortable handling complex requirements and multiple concurrent projects.
Basic technical understanding (e.g., APIs, system integrations) is an advantage.
Team player with strong communication skills and a confident presence when dealing with stakeholders.
Fluent German language skills, both written and spoken (C2 level); good English is a plus.

Benefits

Comp & perks

Flexibility in your working day – so you can balance work and personal life.
Individual training opportunities as well as regular participation in conferences and industry events.
Modern equipment, hardware and software.
Fresh fruit and latte macchiato, espresso, cola or juice for everyone.
Fully equipped kitchen, often used for communal cooking.
Option to charge an electric car at one of the employee parking spaces.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationCRMemail marketingdata-driven marketingsegmentation strategiesautomation logicproject managementAPIssystem integrations

Soft Skills

organizational skillsproactive work styleself-directedcommunication skillsteam playerstructured way of workingability to handle complex requirementsquick grasp of new topics