Senior CRM Consultant – Marketing Automation, HubSpot

Automation Intelligence

Senior CRM Consultant specializing in Marketing Automation with HubSpot focus. Join MAI Marketing Automation Intelligence agency for innovative marketing strategies in a remote setting.

Posted 4/24/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Design, management and implementation of marketing automation initiatives in HubSpot, as well as in other tools such as Salesforce, Braze or Brevo
Ownership of building, developing and optimizing complex customer journeys and campaign structures
Planning and leading marketing automation projects – from concept to execution
Structuring, prioritizing and coordinating tasks and requirements across multiple projects
Developing and implementing segmentation strategies and data-driven automation logic
Ensuring high quality standards through testing, monitoring and continuous optimization
Managing and improving CRM data structures and ensuring clean data processes
Close collaboration with cross-functional teams from consulting, creative and tech, and advising internal and external stakeholders
Documenting, standardizing and improving processes and best practices
Analyzing campaign performance and deriving concrete optimization measures

Requirements

What you’ll need

Several years of practical experience in CRM, marketing automation or email marketing
Strong experience with HubSpot; familiarity with other platforms such as Salesforce, Braze or Brevo is a plus
Solid understanding of data-driven marketing, CRM structures and complex process logic
Strong organizational skills and experience in project management
High quality standards and a careful, structured way of working
Proactive, independent working style with a drive to push topics forward and find solutions
Quick learner with the ability to get up to speed efficiently on new topics and tools
Confident handling of complex requirements and parallel projects
Basic technical understanding (e.g., APIs, system integrations) is an advantage
Team player with strong communication skills and confident stakeholder management
Fluent German language skills, written and spoken (C2 level); good English is an advantage.

Benefits

Comp & perks

Individual training opportunities and regular participation in conferences and professional events
Flexibility in your workday to help you balance work and personal life
Modern equipment, hardware and software
Fresh fruit and drinks (latte macchiato, espresso, cola or juice) available for everyone
Fully equipped kitchen that is often used for cooking together with colleagues

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationCRMemail marketingdata-driven marketingsegmentation strategiesautomation logicproject managementAPIssystem integrations

Soft Skills

organizational skillsproactive working styleindependent working stylestrong communication skillsstakeholder managementquick learnerteam playerstructured way of working