Field Events Specialist

Automation Anywhere

Field Events Specialist driving marketing initiatives and local pipeline growth for Automation Anywhere in North America. Collaborating with sales teams to enhance strategies using AI-powered automation.

Posted 6/6/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $90,000 - $100,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSFDC

About the role

Key responsibilities & impact

Driving execution of key initiatives for America’s field marketing strategy and delivering measurable impact
Supporting local pipeline generation needs of the regional sales team, inclusive of strategic accounts
Understanding the local sales go-to-market motion to execute marketing plan aligned to the sales and marketing priorities and pipeline targets
Owning end-to-end execution of assigned field marketing events by building a strong pre, during and post-event framework to drive success
Working closely with sales leaders and AEs to ensure alignment and successful execution
Managing and optimizing marketing investments, inclusive of serving as the NAMER subject matter expert on the procurement process (onboarding suppliers, purchase order creation, etc)
Tracking campaign results to drive pipeline generation and pipeline conversion
Reporting & Lead Management: Working with BizOps for account mapping based on audience segmentation and outreach strategy
Building lead scoring framework to distinguish and align stakeholders between hot, warm and cold leads
Coordinating with MarOps for SFDC campaign code creation
Consolidating leads and submit into MarOps for SFDC loading
Creating SalesLoft cadences (or other sales templates) to help sales and SDRs promote event registration, customer meetings and support lead follow-up
Working with the corporate team to update the company website with major event listings
Assisting in publishing organic social media posts (e.g., LinkedIn) to drive event awareness; in partnership with social team
Maintaining detailed marketing calendar
Driving active awareness of the marketing-wide plan to sales teams and leaders
Providing sales feedback into respective marketing teams to better address business needs
Supporting the sales team with identifying marketing materials / collateral for customer presentations
Collaborating with the Partner Marketing team to incorporate key partners into field activations where appropriate

Requirements

What you’ll need

Bachelor’s degree in Marketing or business field
2+ years of experience in field marketing or event management
Experience working with sales teams to drive marketing program success
Previous experience of working within a cloud and or business software industry is desirable
Previous experience working with partners is desirable
Ability to learn and use tools like Salesforce, Marketo, Bizzabo, Zoom Webinars, SalesLoft, Wrike, Excel, Word, PowerPoint; prior experience is a plus

Benefits

Comp & perks

Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well-being benefits
Paid family/parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent managementpipeline generationlead scoringcampaign trackingaudience segmentationsales enablementmarketing strategyprocurement processcollateral development

Soft Skills

collaborationcommunicationorganizational skillsalignmentfeedback provisionstrategic thinkingproblem-solvingadaptabilityattention to detailinitiative

Certifications

Bachelor’s degree in MarketingBachelor’s degree in business