Salary
💰 A$110,000 - A$120,000 per year
About the role
- Lead the company’s global inbound and organic marketing strategy, ensuring consistency and alignment across international markets.
- Design and implement SEO programs, content optimisation initiatives, and inbound lead-generation frameworks to drive traffic, engagement, and pipeline growth.
- Manage the planning, promotion, and delivery of digital events to expand brand reach and support business development.
- Own the company’s global social media strategy, ensuring consistent messaging and professional brand representation.
- Provide leadership and editorial oversight to cross-regional content teams, maintaining high standards of quality, accuracy, and strategic alignment.
- Oversee campaign messaging and copy development, ensuring advertising initiatives align with brand positioning and support lead-generation goals.
- Create and oversee strategic marketing content, ensuring consistency of brand messaging and alignment with business objectives.
- Manage budgets to deliver cost-effective inbound and organic marketing programs.
- Work with executive leadership to align inbound and organic marketing strategy with overall business growth objectives.
- Analyse market and competitor trends to inform inbound strategy and maintain competitive positioning.
Requirements
- Demonstrated experience in inbound marketing, SEO, content strategy, and campaign management.
- Strong understanding of digital events, social media strategy, and global marketing frameworks.
- Excellent communication and leadership skills, with the ability to work across international teams.
- Strong analytical skills and proven ability to use data to drive decision-making.
- Experience managing budgets and delivering measurable results