Industry Marketing Manager – MEP and Structural Engineering

Autodesk

Industry Marketing Manager leading Autodesk software marketing for structural and MEP engineering audiences. Developing positioning, campaigns, customer insights, and sales enablement for building professionals.

Posted 8/10/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$83,000 - CA$122,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience marketing strategy for the Building Engineering sector, with a focus on developing audience-specific messaging, executing multichannel campaigns, and leveraging data-driven insights for continuous improvement. Strong ability to build relationships with engineering professionals and align marketing initiatives with sales and industry strategies.

Highest-signal resume keywords

Product MarketingAudience-Specific PositioningData-Driven Decision MakingCampaign DevelopmentAEC Industry Trends

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer ResearchCompetitive AnalysisPerformance MetricsProduct Launch PlanningSaaS MarketingB2B MarketingAudience DevelopmentMessaging DevelopmentAnalytics

Soft Skills

Strong Presentation SkillsCommunication SkillsRelationship BuildingCollaboration

Certifications & Qualifications

BA/BSMBA or Equivalent Experience

Industry Keywords

Building EngineeringStructural EngineeringMEP EngineeringSustainability WorkflowsGo-To-Market StrategySales EnablementMarket OpportunityThought LeadershipCase StudiesWebinars

About the role

Key responsibilities & impact

Lead Autodesk’s global audience marketing strategy for Building Engineering
Define the needs, motivations, and challenges of structural and MEP engineering audiences
Develop personas, value propositions, positioning, and messaging across structural design, building systems engineering, analysis, coordination, and sustainability workflows
Serve as internal champion and subject-matter steward for the Building Engineering audience
Drive customer research, engineering workflow insights, competitive analysis, and market-trend analysis
Translate insights into actionable frameworks, ICP definitions, and audience-level narratives
Create customer stories, case studies, webinars, thought leadership, and POV content
Build relationships with structural and MEP customers to secure productivity, quality, sustainability, and coordinated-delivery proof points
Plan and execute multichannel, full-funnel campaigns with Campaign Development and Demand Generation
Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams
Amplify engineering-focused content across owned, earned, and paid channels
Align marketing programs with go-to-market priorities alongside sales, technical sales, and industry strategy teams
Create audience-centric sales enablement content to support pipeline generation and account engagement
Collaborate with product, marketing, PR, web, events, and education teams
Communicate the Building Engineering audience strategy, market opportunity, and key insights internally
Represent the audience in planning cycles, cross-functional initiatives, and campaign development sprints

Requirements

What you’ll need

5+ years of experience in product marketing, industry marketing, or segment marketing
SaaS and B2B experience preferred
Deep understanding of AEC industry trends and engineering professionals’ needs
Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies
Experience planning and executing successful product launches, including go-to-market strategies
Strong analytical skills and ability to make data-driven decisions
Ability to define, track, and analyze key performance and financial indicators
Strong presentation skills and ability to communicate strategies, plans, and results to stakeholders at all levels
BA/BS required
MBA or equivalent experience is a plus

Benefits

Comp & perks

Annual cash bonus may be included
Commissions may be included for sales roles
Stock grants may be included
Comprehensive benefits package
In-person onboarding and/or in-person ID verification may be required
Culture of belonging where everyone can thrive