Autodesk

Lifecycle Marketing Manager

Autodesk

full-time

Posted on:

Location Type: Remote

Location: New Hampshire • United States

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Salary

💰 $117,000 - $209,330 per year

About the role

  • Drive the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities
  • Design, deliver, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by acting as strategic lead and project manager for cross-team experience deployments
  • Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences
  • Turn insights into market-facing activity and help us connect tactical activities with the business objectives and customer needs they support
  • Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would enable us to drive the biggest impact on retention
  • Partner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their development
  • Identify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholders
  • Produce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

Requirements

  • 5+ years of in-house marketing experience (preferably in B2B, SaaS company)
  • Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagement
  • Must be in your element reviewing and understanding complex multi-relational customer data sets
  • Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
  • Experience delivering against SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
  • Experience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc)
  • Ownership mindset and ability to work independently against goals - can drive and own a project from inception to delivery across a large stakeholder group
  • Strong communicator, both written and verbal, and able influencer who can succeed in a matrixed organization
Benefits
  • Health and financial benefits
  • Time away
  • Everyday wellness
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven marketingexperience designcustomer adoptionproduct usagecustomer engagementAB testingproject managementhypothesis formulationprocess designSaaS metrics
Soft Skills
ownership mindsetindependent workstrong communicationinfluencingcollaborationproblem solvingstrategic thinkingpresentation skillsanalytical thinkingstakeholder management