Build new and improve existing campaigns across paid search, paid social, programmatic display, ABM, and/or sponsored publisher channels
Help manage paid digital strategy to assist in building sales pipeline by driving high quality leads to our Sales team
Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects through the sales funnel (inquiry through closed-won)
Manage marketing programs in HubSpot for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content
Work closely with content and design teams to create landing pages for webinar, event registration and gated content
Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team
Create and orchestrate prospect-facing campaigns across multiple audiences and channels
Create reports that measure the impact of your campaigns, and proactively recommend new tests and tactics to maximize their impact
Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth
Own the events calendar and manage sponsored events aligned with AuthZed’s ICP
Lead event logistics, promotion, and post-event follow-up to maximize ROI
Experience managing/planning/coordinating owned and third-party events

Requirements

Expert knowledge of HubSpot
Experience working in a B2B software marketing team
Experience with open source software, and/or the developer tools space is preferred
Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization
Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket)
Strong analytical skills and experience with marketing analytics tools and dashboards

Benefits

Competitive salary based on experience
Stock options at an early-stage startup
Comprehensive benefits including healthcare (US-based) and other insurance
A full remote and flexible schedule to accommodate different timezones
Twice-yearly travel for team offsites focused on team bonding, collaboration, and having fun!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

paid searchpaid socialprogrammatic displayABMemail campaignsevent promotiondrip email nurturecampaign performance analysismulti-touch funnel optimizationlifecycle marketing

Soft skills

analytical skillscommunicationcollaborationproject managementleadership