Authenticx

Partner Marketing Manager

Authenticx

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute the Authenticx partner co-marketing strategy to expand brand presence, support demand generation, and strengthen market position within healthcare, pharma, and payer verticals.
  • Build scalable marketing programs with partners—specifically within the TSD channel (Technology Services Distributors and Trusted Advisors), Consulting Firms, ISV/Technology Partners, and Ecosystem Collaborators.
  • Work closely with Marketing, Product Marketing, Sales, Strategic Relationships, and RevOps to enable partners with the right content, messaging, and marketing programs that reflect value and differentiation.
  • Build and execute partnership marketing strategy aligned with GTM priorities and target verticals.
  • Develop co-marketing programs that elevate awareness and demand (webinars, content series, campaigns, events, PR support, etc.).
  • Manage the partner calendar, messaging alignment, and yearly strategic planning for collaborative marketing efforts.
  • Work with Product Marketing to develop partner-ready content (co-branded collateral, case studies, platform overview decks, competitive overviews, partner playbooks).
  • Launch and manage joint marketing campaigns, including email campaigns, webinars, and event activations.
  • Coordinate partner involvement in conferences, industry events, and thought-leadership opportunities.
  • Maintain a high-quality partner resource hub with up-to-date content and brand guidelines.
  • Support communication flows to partners, including newsletters, product updates, and marketing announcements.
  • Identify opportunities within partner ecosystems to increase brand visibility and authenticity in the marketplace.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in B2B marketing, partner marketing, or demand generation.
  • Experience working in SaaS, preferably in startup or high-growth environments.
  • Proven work within the channel (TSDs and Technology Advisors), either on the supplier or distributor side
  • Excellent written and verbal communication skills.
  • Demonstrated ability to build and execute marketing campaigns with external partners.
  • Strong B2B marketing fundamentals with experience in content, campaigns, and brand messaging.
  • Ability to build compelling partner-facing materials and marketing assets.
  • Strong relationship-building skills with both internal teams and external collaborators.
  • Skilled at managing multiple initiatives with tight timelines.
  • Data-informed approach to measuring marketing effectiveness.
  • Ability to operate in a fast-moving, evolving SaaS environment with high ownership mentality.
  • Healthcare, pharma, or payer industry experience (preferred).
  • Experience with partner ecosystems, association marketing, or co-marketing programs (preferred).
  • Familiarity with HubSpot, Salesforce, and modern MarTech tools (preferred).
  • Background in field marketing or event-based marketing collaborations (preferred).
Benefits
  • A culture based on our core values of Authenticity, Courage and Having Fun
  • A collaborative environment that supports your personal and professional development
  • Remote/virtual working flexibility
  • Free health insurance options
  • Comprehensive benefits - medical, vision, dental, life, and disability insurance
  • HSA and FSA plans
  • 401(K)
  • Unlimited vacation time
  • Generous paid holidays, sick leave, and parental leave
  • Perks at Work membership for discounts on shopping, travel and much more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingpartner marketingdemand generationmarketing campaignscontent developmentbrand messagingco-marketing programsevent marketingdata analysisstrategic planning
Soft skills
written communicationverbal communicationrelationship buildingproject managementcollaborationtime managementownership mentalityadaptabilitycreativitystrategic thinking