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Senior Content Marketing Manager
Authentic8Senior Content Marketing Manager owning content strategy, website performance, and AI-era search optimization for Authentic8’s secure digital investigation platform. Orchestrating expert-led assets, repurposing, conversion testing, and pipeline measurement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content marketing, with a strong focus on SEO, content strategy, and performance optimization. Proven ability to manage editorial calendars and develop high-impact content across various formats while leveraging AI tools for efficiency.
Highest-signal resume keywords
B2B Content Marketing ExperienceSEO FluencyContent Strategy DevelopmentProject Management SkillsTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingSEOKeyword ResearchContent ArchitectureCopywritingEditingA/B TestingContent RepurposingPerformance TrackingEditorial Calendar Management
Soft Skills
Project ManagementStakeholder CommunicationCollaboration
Tools & Technologies
Google AnalyticsGoogle Search ConsoleGoogle Tag ManagerWordPressSEMrushAsanaZoomGoogle Workspace SuiteFrontify
Industry Keywords
B2B MarketingContent StrategyBuyer JourneyAI ToolsContent Optimization
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own Authentic8’s content engine end-to-end, including the website, editorial calendar, publishing orchestration, optimization, and buyer-journey progression
- Own and manage authentic8.com, including content roadmap, updates, performance, speed, links, forms, tracking, and SEO
- Set the content marketing strategy and editorial calendar across ICPs, use cases, and the full-funnel buyer journey
- Identify content gaps and prioritize content based on pipeline impact
- Brief internal subject-matter experts and external contributors, manage drafts, edit and package expertise into publishable assets
- Produce and distribute blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, nurture emails, and derivative content
- Partner with external designers, video producers, editors, internal operations, web developers, and marketing stakeholders
- Manage and develop a Marketing Specialist responsible for organic social
- Build repeatable content and AI workflows
- Optimize website and content for SEO, AEO, GEO, search engines, AI answer engines, and conversion
- Conduct keyword research and improve content architecture, metadata, schema, and FAQ structure
- Repurpose major assets into blog series, social content, email sequences, short-form video, and sales enablement materials
- Run landing-page, CTA, offer, headline, creative, and other A/B tests
- Track content contribution to MQLs, opportunities, revenue, traffic, rankings, conversions, and engagement metrics
- Report insights and feed performance data back into the content roadmap
- Report to the Head of Marketing and partner with the Product Marketing Manager and internal and external subject-matter experts
Requirements
What you’ll need- 7+ years of B2B content marketing experience, including meaningful experience in a fast-paced startup or scale-up
- Experience managing and developing direct reports
- Direct experience owning a company website end-to-end with internal operations and external developers
- Proven ability to build and run editorial calendars aligned to ICPs, use cases, and the full buyer journey
- Experience orchestrating SME-driven content, including briefing experts, editing drafts, and packaging expertise into ICP-facing assets
- Deep technical, on-page, keyword-strategy, and content-architecture SEO fluency
- Working knowledge of AEO and GEO, including experimentation with visibility in AI answers
- Hands-on experience using AI tools for content repurposing, editing, and personalization at scale
- Proven measurable content results, such as organic traffic lift, ranking improvements, conversion-rate gains, or pipeline contribution
- Exceptional editing and copywriting skills
- Strong project management skills
- Ability to present best practices and process improvements to key stakeholders
- Comfortable using Google Analytics, Google Search Console, Google Tag Manager, WordPress, Claude Code, SEMrush, Asana, Zoom, Google Workspace Suite, and Frontify content management system
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Flexible PTO
- 401(k) program
- Stock options
- Bonus eligibility