Senior Growth Marketing Manager

Authentic8

Senior Growth Marketing Manager developing growth strategies for Authentic8, a B2B cybersecurity SaaS. In charge of driving the demand engine and optimizing customer lifecycle.

Posted 5/12/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$155,000 - CA$165,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.

Requirements

What you’ll need

A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce.
5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry.
Bachelor's degree in Marketing, Business, Communications, or related field
A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization.
Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points.
A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV).
Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform).
A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment.
A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.

Benefits

Comp & perks

flexible time off
competitive benefits
a discretionary bonus
stock options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationgrowth marketingperformance marketingcampaign productionsegmentationtargetinglead nurturereportingfunnel optimizationcustomer retention

Soft Skills

player-coach mindsetdata-driven improvementanalytical approachtest-and-learn mindsetcollaborationcommunicationstrategic thinkingadaptabilityproblem-solvingcreativity