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Managing Strategist, Email
AuthenticManaging Strategist leading email strategies for clients at Authentic, a digital agency specializing in fundraising and creative strategies. Overseeing a team and managing complex email campaigns.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email fundraising strategy, including A/B testing and creative writing, while effectively managing a team and fostering a collaborative culture. Proficient in analyzing data to inform decision-making and optimize email content for client success.
Highest-signal resume keywords
Email Fundraising StrategyTeam ManagementA/B TestingCreative WritingDigital Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email WritingFundraising Email DevelopmentContent ProofreadingData AnalysisEmail Best Practices
Soft Skills
Excellent CommunicationTime ManagementAttention to DetailCreative Problem SolvingCollaboration
Tools & Technologies
G-SuiteGoogle DriveGoogle SheetsGoogle Docs
Industry Keywords
Political FundraisingNonprofit CommunicationsDigital TrendsContent Strategy
About the role
Key responsibilities & impact- Serve as email lead on several client accounts — leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing, proofing and editing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback
- Draft written content for clients, including emails, ads and SMS content, with a focus on more complex writing tasks.
- Proofread and help fact check content before it goes to the client or to supporters
- Assign work to members of your team, managing capacity across a team of writers.
- Manage employees within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc.
- Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with 'out of the box' ideas to set programs apart
- Help direct reports build their own experience contributing to or managing account strategy
- Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team, while helping with coverage as needed
- Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
- Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients
- Work collaboratively with strategists, other managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients
- Brainstorm creative email ideas for clients and contribute to a collaborative team culture
- Regularly utilize and/or test prototypes for technical solutions that leverage emerging technologies to solve specific workflow challenges
- Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news
- Perform additional responsibilities as requested
Requirements
What you’ll need- Experience and demonstrated success in a managing direct reports or equivalent
- Extensive experience of writing fundraising emails for political candidates/organizations and nonprofits
- Advanced knowledge of digital strategy and email fundraising
- Deep knowledge of email best practices including theories of change, creative writing, A/B testing, error-free copywriting, and email formatting
- Excellent written and verbal communication skills, time management and attention to detail
- Demonstrated experience 'thinking outside the box' and finding creative solutions to complex problems
- Ability to handle multiple challenging tasks at once and meet tight deadlines as needed
- Proficiency in using G-Suite tools including shared Google Drive, Google Sheets, and Google Docs
- Experiencing reading and analyzing data - and using that to inform decision-making
- Willingness to contribute to a collaborative team culture
Benefits
Comp & perks- 100% employer covered health insurance
- 401K with employer contribution
- Flexible vacation and sick leave
- Generous paid parental leave & dependent care benefits
- Flexible telecommute and remote work policies
- Monthly phone reimbursement
- Wellness benefits
- Mental health benefits
- Commuter benefits
- Home office stipend or local hot desk
- Student loan repayment assistance