Authentic

Content Marketing Manager

• Draft compelling long-form content (e.g., Substack posts, articles, newsletters, memos, personal updates, reflections, and narrative pieces) that is polished and authentically reflect the principal’s voice and priorities.
• Serve as long form content lead across client accounts - leading client calls, developing and explaining strategy, communicating with the client, setting content calendars and goals, proofing and editing compelling content, managing client approvals, executing email sends, analyzing results, and optimizing based on performance and feedback.
• Develop, document, and maintain voice guidelines for each principal, rooted in interviews, prior statements, tone references, and strategic goals.
• Manage ongoing publication calendars to ensure consistent cadence and alignment to audience building goals.
• Develop and deliver professional reports, projections, and memos for clients.
• Work collaboratively with other strategists, managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients.
• Translate policy ideas, personal values, and lived experience into compelling narrative writing.
• Lead the strategic growth of clients’ Substack channels, including list building, segmentation, cross-promotion, and subscriber engagement strategies.
• Track and analyze channel performance metrics—open rate, click-through, subscriptions, topic performance, read time—and use insights to refine ongoing editorial direction.
• Where relevant, support coordination with other distribution channels, including social amplification, paid promotion, and email list growth.
• Collaborate directly with principals, senior advisors, and client teams to refine narratives and approve drafts.
• Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news.
• Perform additional responsibilities as requested.

Managing Strategist, Long-Form Content

Performance Marketing

• Act as the paid media client lead owning the growth of their digital fundraising program through many paid media channels: Meta, Search, P2P Texting, List Growth, and more
• Develop, set, and execute all aspects of client’s digital paid media fundraising strategy to meet client goals including media planning, projections, and content development
• Work with internal paid media ad ops teams to execute and optimize all aspects of client’s paid media program
• Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content
• Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique, relevant, and timely
• Respond to topics in real-time by assisting in drafting ads and texts in response to news stories that are breaking fast
• Lead on relevant client communications
• Contribute to a collaborative culture that helps improve our work product
• Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
• Be on top of digital trends and new tools, so we can make cutting-edge recommendations to our clients based on best practices
• Tailor paid media fundraising strategies to the unique needs of each client and circumstance. Think outside the box and look for opportunities to innovate
• Use, evaluate, and provide feedback on new digital tools and emerging technologies being tested by Authentic to improve programs and workflows as necessary
• Perform other duties as needed

Managing Strategist, Long-Form Content

Digital Strategist, Paid Media – Temporary