Authentic

Performance Marketing

• Act as the advertising lead for a significant number of large clients and work alongside client leads, managers, and other departments to develop advertising strategies that maximize our clients’ online fundraising and engagement
• Manage employees within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc.
• Lead on setting best practices for ad copy and developing innovative advertising strategies for clients.
• Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content.
• Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
• Set up and track ads and advertising spend in Facebook Ads Manager, Google Ads, Switchboard, Scale to Win, and other advertising and texting platforms as needed
• Optimize digital ads in advertising platforms and report on results
• Contribute to a collaborative culture that helps improve our work product
• Produce professional memos and maintain internal and external reporting
• Work with designers, email strategists, and vendor partners to meet your client’s needs as necessary
• Lead on client communications, producing professional reports and memos
• Respond to topics in real-time by assisting in drafting ads in response to news stories that are breaking fast
• Brainstorm creative ideas for our clients, fact check, and proofread content before it goes out from a client
• Be on top of digital trends and new tools so that we can make cutting-edge recommendations to our clients based on best practices
• Perform other duties as needed

Managing Strategist, Paid Media