Authentic

Performance Marketing

• Act as the paid media client lead owning the growth of their digital fundraising program through many paid media channels: Meta, Search, P2P Texting, List Growth, and more
• Develop, set, and execute all aspects of client’s digital paid media fundraising strategy to meet client goals including media planning, projections, and content development
• Work with internal paid media ad ops teams to execute and optimize all aspects of client’s paid media program
• Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content
• Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique, relevant, and timely
• Respond to topics in real-time by assisting in drafting ads and texts in response to news stories that are breaking fast
• Lead on relevant client communications
• Contribute to a collaborative culture that helps improve our work product
• Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
• Be on top of digital trends and new tools, so we can make cutting-edge recommendations to our clients based on best practices
• Tailor paid media fundraising strategies to the unique needs of each client and circumstance. Think outside the box and look for opportunities to innovate
• Use, evaluate, and provide feedback on new digital tools and emerging technologies being tested by Authentic to improve programs and workflows as necessary
• Perform other duties as needed

Digital Strategist, Paid Media – Temporary