Director, Demand Generation
Groundfloor Finance
Digital Strategist, Paid Media – Temporary
Authentic
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 per year
Job Level
Mid-LevelSenior
About the role
- Act as the paid media client lead owning the growth of their digital fundraising program through many paid media channels: Meta, Search, P2P Texting, List Growth, and more
- Develop, set, and execute all aspects of client’s digital paid media fundraising strategy to meet client goals including media planning, projections, and content development
- Work with internal paid media ad ops teams to execute and optimize all aspects of client’s paid media program
- Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content
- Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique, relevant, and timely
- Respond to topics in real-time by assisting in drafting ads and texts in response to news stories that are breaking fast
- Lead on relevant client communications
- Contribute to a collaborative culture that helps improve our work product
- Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
- Be on top of digital trends and new tools, so we can make cutting-edge recommendations to our clients based on best practices
- Tailor paid media fundraising strategies to the unique needs of each client and circumstance. Think outside the box and look for opportunities to innovate
- Use, evaluate, and provide feedback on new digital tools and emerging technologies being tested by Authentic to improve programs and workflows as necessary
- Perform other duties as needed
Requirements
- Knowledge of the issues and a passion for electing Democratic candidates and advancing the progressive movement
- Transferable experience from a previous role or a short period in a similar position
- Experience working in advertising platforms like Facebook and Google Ads and CRMs like NGP and ActionKit
- Demonstrated experience of creating and setting strategy for a client
- Proven effective written and verbal communication skills
- Proven ability to handle multiple tasks, work well under pressure, and meet tight deadlines
- Experience in stakeholder or client management, copywriting, and digital ad campaigns
- Proficient computer skills and familiarity with Google Sheets/Microsoft Excel
- Able to work extended hours when needed/for rapid response moments
- Eager to learn and self-educate
- Committed to getting things right – pays close attention to detail and doesn’t stop trying
- Support for progressive values and commitment to building a safe and diverse workplace where people from all walks of life can contribute and advance the movement.
Benefits
- 100% employer covered health insurance
- 401K with employer contribution
- Flexible vacation and sick leave
- Generous paid parental leave & dependent care benefits
- Flexible telecommute and remote work policies
- Monthly phone reimbursement
- Wellness benefits
- Mental health benefits
- Commuter benefits
- Home office stipend or local hot desk
- Student loan repayment assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital fundraising strategymedia planningcontent developmentcopywritingdigital ad campaignsstakeholder managementclient managementstrategy creationdata analysisproject management
Soft skills
effective communicationattention to detailability to work under pressuretime managementcollaborationcreativityadaptabilityself-educationproblem-solvingleadership
