Estágio de Copywriting, Redação Publicitária
Agência Kife
Mid-level Copywriter
Aurum Software
full-time
Posted on:
Location Type: Remote
Location: Remote • Brasil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop the creative concept for marketing campaigns aligned with the brand purpose and business objectives (awareness, lead generation, etc.).
- Translate research and planning insights into creative and innovative executions.
- Structure and present ideas clearly and convincingly, defending the creative rationale behind proposals.
- Plan, together with the team, content developments and editorial calendars derived from main campaigns for multiple channels.
- Write persuasive copy for different formats and objectives, such as landing pages, online and offline media ads, emails and engagement flows.
- Create scripts for videos.
- Develop user-focused text for Aurum’s website (UX Writing).
- Act as the guardian of Aurum’s brand tone of voice and of the Astrea and Themis products, ensuring consistency across brand, product and initiative fronts (events, portal, etc.).
- Conceptually and textually review materials produced by other areas.
- Ensure campaign alignment with the Marketing, Sales and Customer Success teams, facilitating integrated communication and execution.
- Actively participate in the production stage of assets and campaigns, ensuring fidelity to the original idea.
- Use creativity and data analysis to support decision-making and optimize the performance of assets and content.
- Monitor success metrics for deliveries, such as trial sign-ups, CTR (Click-Through Rate), conversion rates and brand positioning.
Requirements
- To apply for this selection, our expectation is that you have:
- A degree in Communication, Advertising, Journalism, Languages or related fields.
- Previous experience in the role of Copywriter or advertising writing.
- A portfolio with projects that demonstrate your versatility in writing for different channels.
- Mastery of copywriting, storytelling and writing for digital environments. Ability to adapt a creative concept into different text formats.
- Ability to turn briefs and strategies into creative concepts and texts.
- Ability not only to create but also to defend the creative rationale behind ideas. Experience maintaining and applying a brand’s tone of voice consistently.
- Good communication skills and experience working with multidisciplinary teams.
- An analytical profile, with the ability to interpret marketing metrics (CTR, conversion) and use data to optimize copy.
Benefits
- Meal/Food Allowance: R$ 1,100.00 monthly on a flexible card, no payroll deductions.
- Home Office Allowance: R$ 135.00 monthly, no payroll deductions.
- Health Plan: Bradesco (national coverage).
- Dental Plan: SulAmérica.
- Life Insurance.
- Childcare Assistance: for children up to 5 years old.
- Gympass/Wellhub: a wellness platform focused on physical activity and holistic health. Provides access to thousands of gyms, studios, live classes and wellness apps for a single monthly fee.
- Conexa Saúde: a digital health platform with various specialties. Aurum employees have access to 2 free psychological consultations and 2 free nutritional consultations per month.
- Guapeco: pet health plan with simple enrollment, national coverage and reimbursements of up to 100%.
- Partnership with language schools: discounts for English and Spanish with OpenEnglish, Fluentia and Instituto Cervantes, available online and in-person.
- Profit Sharing (PLR): if the team meets the annual target, everyone receives profit sharing.
- Relax Week: we do not work on business days between Christmas and New Year, so people can rest and enjoy the end of the year as they prefer.
- Workstation Allowance: in addition to lending a laptop, we provide a one-time allowance of R$ 2,400.00 to set up a comfortable home workspace.
- Birthday Day Off: you get one full day off during your birthday month to rest and enjoy.
- Work at a Great Place to Work©: we are one of the best companies to work for in Latin America and Brazil.
- And much more! With a feedback culture, development guilds, onboarding PDI, Aurum Talks, frequent all-company meetings, transparency in OKRs, celebratory actions, performance reviews, development programs and other processes that help continuously develop Aurum employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingstorytellingUX writingdata analysiscontent developmentscriptwritingpersuasive writingdigital writingcreative concept developmentmarketing metrics interpretation
Soft skills
communication skillsteam collaborationcreative rationale defenseadaptabilityanalytical thinkingpresentation skillsversatilitybrand consistency maintenanceidea structuringintegrated communication
Certifications
degree in Communicationdegree in Advertisingdegree in Journalismdegree in Languages
