Technical Sales Lead
Aurora Energy Research
full-time
Posted on:
Location Type: Hybrid
Location: Oxford • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio
- Facilitate the direct handover of generated leads to our sales team
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and customer success teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations
- Develop and execute go-to-market strategies for software products and feature launches
- Support sales enablement with tools, training materials, and product insights
- Conduct market, customer, and competitive research to inform marketing strategy
Requirements
- 3+ years working in SaaS/tech marketing.
- Experience in B2B content/ABM marketing.
- Commercially focused: anticipate, identify, and satisfy client needs profitably.
- A good balance of superlative copywriting skills and creative flair.
- An analytical mindset, optimising efforts based on evidence.
- Confident and persuasive, contributing to discussions with colleagues of all levels.
- Outstanding written and verbal communication.
- A great team player.
- Enthusiasm and curiosity about the energy transition.
- Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
- CIM member: Affiliate or Associate ACIM.
- Experience of CRO, SEO, SEM and paid media.
- Experience of marketing subscription software, ideally in the energy industry.
- An interest in making a positive contribution to the global energy transformation.
- PowerPoint and Excel proficiency.
Benefits
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary-Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle-to-work Scheme
- Flu Jabs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SaaS marketingB2B content marketingABM marketingcopywritingCROSEOSEMpaid mediago-to-market strategiesmarket research
Soft skills
analytical mindsetcommunicationteam playerattention to detailcreativitypersuasivenessclient needs anticipationstrategic thinkingcollaborationenthusiasm
Certifications
CIM memberAffiliate ACIMAssociate ACIM