Account-Based Marketing Manager – Hearing Care Practice Management

Auditdata

Marketing Manager responsible for driving brand awareness and demand generation for digital healthcare solutions in North America. Collaborating with sales and marketing teams to execute personalized marketing strategies.

Posted 7/8/2026full-timeRemote • Illinois, Massachusetts, New Jersey, New York, North Carolina, South Carolina, Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on driving brand awareness and measurable pipeline impact. Proficient in collaborating with sales teams and optimizing marketing technology to enhance effectiveness.

Highest-signal resume keywords

Account-Based Marketing StrategyB2B Marketing ExperienceABM Tech Stack ProficiencyCopywriting and Content StrategyPipeline and Revenue Impact

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account-Based MarketingDemand GenerationPipeline ManagementContent StrategyCopywritingMeasurement Framework ImplementationProject ManagementPersonalized Marketing PlaysSales CollaborationProofreading

Tools & Technologies

ABM Tech Stack6senseDemandbaseSalesforce

Industry Keywords

Practice Management SoftwareBrand AwarenessTarget Account ListMarketing MixHigh-Value Marketing Moments

About the role

Key responsibilities & impact

Lead marketing efforts in the US and Canada
Drive brand awareness, demand generation, and pipeline for Practice Management Software
Own ABM Strategy & Execution, build and refine target account list
Design and run personalized ABM plays
Partner deeply with Sales teams on account planning and joint outreach
Implement a measurement framework to track ABM effectiveness
Position Auditdata Manage as the go-to PMS solution
Execute across the marketing mix, own projects end-to-end
Lead high-value marketing moments like roundtables and industry events
Select, implement, and optimize ABM tech stack in collaboration with MarOps

Requirements

What you’ll need

6+ years of B2B marketing experience
At least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs
Proven track record of measurable pipeline and revenue impact
Skilled in copywriting, messaging, content strategy, proofreading
Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase)
Familiarity with CRM (e.g., Salesforce)
Must be fluent in English.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development
Remote work options