Demand Generation Manager

Audiohook

Demand Generation Manager owning the top and middle of Audiohook's marketing funnel. Building and executing marketing programs to generate qualified pipeline and accelerate sales cycles.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own the top and middle of Audiohook's marketing funnel
Partner with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue
Design coordinated GTM motions for new product launches, feature releases, and segment expansions
Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
Manage paid media budget across LinkedIn, Google, programmatic, and industry publications
Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
Partner with Content and Product Marketing on lead-generating assets
Develop and maintain the marketing tech stack and ensure clean data flow between systems
Build attribution models and report on funnel health
Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews
Communicate clearly and proactively in a remote-first environment

Requirements

What you’ll need

5+ years of B2B demand generation experience
Proven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooks
Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)
Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimization
Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data
Excellent written communication and the ability to brief creative, agency, and internal partners.
Preferred
Experience in adtech, martech, or SaaS
Experience running ABM programs at scale
Experience in a startup or high-growth company
Comfort using AI tools to plan campaigns, draft copy, and analyze performance

Benefits

Comp & perks

Fully remote work environment
Competitive salary and equity opportunities
Performance bonuses
Health, dental, and vision benefits
Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
Flexible PTO and remote-friendly culture
Bi-annual Corporate Offsites
Opportunity to help shape a function at a rapidly scaling tech company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand Generation StrategyCampaign ArchitectureAudience SegmentationConversion TrackingFunnel Health ReportingBudget ManagementSEO/SEMContent SyndicationEmail NurtureLead Generation

Soft Skills

Excellent Written CommunicationProactive Communication