VP of Growth

Audien Hearing

VP of Growth driving online revenue and profitability strategy at Audien Hearing. Focused on acquisition, conversion, and retention across digital and retail channels.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving growth strategies and optimizing customer journeys across online and retail channels, with a strong focus on performance marketing, analytics, and team leadership.

Highest-signal resume keywords

Growth Strategy DevelopmentPerformance Marketing ManagementCustomer Acquisition and RetentionAnalytics and Measurement FrameworksTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth StrategyPerformance MarketingCustomer AcquisitionCustomer RetentionCROAnalyticsAttributionLifecycle MarketingCACLTV

Soft Skills

Strategic ThinkingAction OrientationData-Driven Decision Making

Tools & Technologies

Marketing TechnologyData InfrastructureMeasurement Frameworks

Industry Keywords

DTCOmnichannelRevenue GrowthMarketing Budget Management

About the role

Key responsibilities & impact

Own and drive Audien’s growth engine, owning online revenue and profitability across acquisition, conversion, and retention
Own the strategy and execution of paid media across the business, driving awareness, acquisition, and retention across online and retail channels
Own profitability, product mix, and promotions in online channels
Define and execute a comprehensive growth strategy that expands into new audiences, channels, and revenue opportunities
Develop and manage channel and budget strategy, optimizing investment across platforms to maximize CAC and LTV
Optimize the full customer journey, including site experience, landing pages, and checkout, in close partnership with product and CX teams
Partner with creative to develop high-performing messaging and establish feedback loops that continuously improve creative output
Own measurement and analytics frameworks, including attribution, incrementality, and cohort analysis, to inform strategic decisions
Build and prioritize a high-impact experimentation roadmap across channels, audiences, and funnel stages
Leverage customer insights and segmentation to inform targeting, messaging, and lifecycle strategies

Requirements

What you’ll need

10–12+ years of experience leading growth, performance marketing, or revenue functions within DTC and/or omnichannel businesses
Proven track record of scaling revenue through full-funnel growth strategy in $50M+ revenue businesses
Experience managing large marketing budgets with direct accountability for top and bottom line goals
Deep expertise across paid media, lifecycle marketing, CRO, and analytics, with strong command of CAC, LTV, and payback dynamics
Strong understanding of marketing technology, data infrastructure, and measurement frameworks (e.g., attribution, MMM, incrementality)
Demonstrated ability to build, lead, and scale high-performing teams
Strategic thinker with a bias toward action, capable of translating data and insights into measurable business impact.

Benefits

Comp & perks

Professional development opportunities
Flexible work arrangements