Demand Generation Lead

Attio

Attio CRM demand generation lead scaling ABM, field marketing, and qualified pipeline for mid-market and enterprise growth. Partnering with Sales and SDRs to optimise conversion and marketing ROI.

Posted 8/4/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $185,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing strategies, with a strong focus on building measurable pipeline growth in B2B SaaS environments. Proven ability to collaborate with sales teams and optimize marketing performance through data-driven insights.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based MarketingLead Scoring FrameworksAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingLead QualificationFunnel ManagementPipeline GenerationCampaign MeasurementData AnalysisMarketing ROI OptimizationB2B SaaS ExperienceCross-Functional Collaboration

Soft Skills

Organizational SkillsCommunication SkillsInfluencing StakeholdersAdaptabilityTeam Collaboration

Industry Keywords

Mid-MarketEnterprise AccountsSales Development RepresentativesPipeline GoalsMarketing Programmes

About the role

Key responsibilities & impact

Own Attio’s demand generation strategy and deliver integrated campaigns generating qualified pipeline across mid-market and enterprise accounts
Build and scale the account-based marketing programme in partnership with Sales
Plan and execute events, executive dinners, roundtables, and other in-person experiences
Own lead qualification, scoring, nurture programmes, and sales handoff processes
Partner with Sales and SDRs on pipeline goals and account engagement
Measure campaign effectiveness, uncover insights, and optimise pipeline generation and marketing ROI
Stand up new programmes and continuously optimise demand generation, nurturing, and conversion into pipeline

Requirements

What you’ll need

Proven track record building and scaling demand generation or account-based marketing programmes driving measurable pipeline growth within B2B SaaS
Experience operating in a senior, high-autonomy role
Experience building new marketing programmes and influencing cross-functional stakeholders
Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes
Strong analytical skills and ability to use data to inform decisions and optimise marketing performance
Experience partnering effectively with Sales and SDR teams around shared pipeline goals
Excellent project management and organisational skills
Ability to manage multiple initiatives in a fast-paced environment
Legally eligible to work in the United States
Must reside in New York or be willing to relocate to New York
Able to work from the NY office at least 3 days per week
Hands-on experience building or scaling demand generation programmes targeting mid-market and/or enterprise B2B customers
Experience owning demand generation targets tied to qualified pipeline
Experience partnering directly with Sales or SDR teams to build ABM programmes or drive pipeline generation

Benefits

Comp & perks

Competitive salary of $185,000 - $225,000
Equity in an early-stage tech company
25 days holiday plus local public holidays
Apple hardware
Medical, dental, and vision coverage through Sequoia One
401K
Enhanced family leave
Team off-site in fun places