Head of Web and Organic Growth

Atticus

Head of Web and Organic Growth managing digital front door for Atticus.com. Setting organic strategy and collaborating with teams to improve SEO and content.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $145,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategy, SEO, and content-led growth, with a strong focus on conversion optimization and collaboration across teams. Proficient in leveraging AI tools and insights to enhance organic traffic and user engagement.

Highest-signal resume keywords

Digital Marketing StrategySEO ExpertiseContent-Led GrowthConversion OptimizationAI Tool Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOA/B TestingContent StrategyData AnalysisP&L Management

Soft Skills

Strong WritingCollaborationStrategic Thinking

Tools & Technologies

AI ToolsGEO/AEO

Industry Keywords

DTC BrandHealthWellnessFintechEducationLegal Services

About the role

Key responsibilities & impact

As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets.
You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search.
You’ll decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates.
You'll write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence.
You'll work closely with our editorial team to commission content that ranks and genuinely helps people in need.
Your job, together with our Growth Marketing and Product teams, is to make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice.
As we expand into new verticals, you’ll partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences.

Requirements

What you’ll need

You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.

Benefits

Comp & perks

Medical and dental insurance with 100% of employee premiums covered
15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
Free membership to OneMedical
$600/year reimbursable stipend for internet service
$1,000 reimbursable stipend for education and training outside of work
Up to $1,200/year student loan repayment assistance
401(k) and optional HSA/FSA
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