Design and maintain automated lifecycle programs that support every stage of the customer journey to deepen relationships and build loyalty.
Develop multi-channel retention programs using: Automated Email Workflows, Direct Mail for high-value or compliance-driven moments, Online Banking marketing communications.
Monitor performance of lifecycle programs and retention KPIs.
Become a champion of the customer experience, representing customer needs within the Performance Marketing team.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields.
Experience in financial services or other regulated industries a strong plus.
Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Act-On, HubSpot, Marketo, or similar).
Strong understanding of customer segmentation, behavioral triggers, and multi-channel journey execution.
Analytical mindset with experience using data to drive decisions; proficiency with reporting tools and A/B testing.
Excellent communication and collaboration skills.
Detail-oriented with experience managing multiple simultaneous projects.
Experience working with authenticated digital environments or online banking platforms preferred.

Benefits

General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingloyalty marketingretention marketingCRMemail automationcustomer segmentationbehavioral triggersmulti-channel journey executionA/B testingdata analysis

Soft Skills

communicationcollaborationdetail-orientedproject managementanalytical mindset