Senior Executive, CRM

Atlantic Partners Asia

Senior Executive of CRM Technology leading transformations for Dynamics 365 at APA. Designing AI-ready revenue engines and ensuring seamless integration across sales and compliance systems.

Posted 6/14/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaSeniorWebsite

Tech Stack

Tools & technologies

Azure

About the role

Key responsibilities & impact

Design and execute a multi-year roadmap that transforms our Dynamics platform into a world-class, AI-ready revenue engine
Architect, design, and implement Microsoft Dynamics 365 CRM solutions optimised for performance, scalability, and user experience
Lead the full technical lifecycle — from discovery and design through to delivery, testing, and continuous improvement
Define and enforce CRM data models, integration patterns, and governance standards
Build and maintain custom entities, workflows, plugins, Power Automate flows, and advanced business rules within Dynamics 365
Design and deliver CRM capabilities that empower the sales team to manage pipelines, track activities, and close deals efficiently
Ensure seamless integration with SharePoint, teams and other MS365 products
Implement client quality scoring and segmentation frameworks within the CRM to support compliance and commercial prioritisation
Design and build Power Pages portals for client-facing interactions, onboarding journeys, and self-service capabilities
Architect and implement integrations between Dynamics 365 and third-party compliance and KYC/AML tools
Own and drive a multi-year CRM vision and technology roadmap
Communicate complex technical architecture clearly to non-technical stakeholders and executive leadership
Mentor junior team members and establish best practices for CRM development and delivery

Requirements

What you’ll need

Expert-level proficiency in Dynamics 365 Sales, Customer Service, and related modules
Advanced skills across Power Pages, Power Automate, Power Apps, and Power BI
Hands-on experience integrating Dynamics with third-party platforms via REST APIs, Azure Logic Apps, and custom connectors
Proven experience integrating CRM with payments or trading systems, including cross-border fiat and/or crypto infrastructure
Experience connecting CRM to KYC/AML or compliance platforms (e.g., SumSub, ComplyAdvantage, Jumio, Onfido, or similar)
Solid understanding of Azure services relevant to CRM architecture (Azure Service Bus, Azure Functions, API Management)
Familiarity with Microsoft Copilot, Azure OpenAI, or agentic AI patterns applied to CRM workflows

Benefits

Comp & perks

Flexible work arrangements
Professional development

ATS Keywords

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Hard Skills & Tools

Microsoft Dynamics 365CRM solutionsPower PagesPower AutomatePower AppsPower BIREST APIsAzure Logic AppsAzure servicesKYC/AML compliance

Soft Skills

leadershipcommunicationmentoringtechnical architecturebest practices