Atilus

PPC Specialist

Atilus

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising
  • Conduct keyword research and analysis to identify relevant keywords for campaigns
  • Write compelling ad copy and optimize ad creative to improve performance
  • Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement
  • Conduct A/B testing to optimize landing pages and ad creative
  • Work closely with clients to understand their business objectives and develop customized PPC strategies
  • Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner
  • Stay up-to-date with industry trends and changes in paid search platforms and algorithms
  • Collaborate with other digital marketing team members to develop integrated marketing strategies

Requirements

  • Associate's degree in marketing, business, or a related field
  • At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads
  • Strong analytical skills and experience working with data-driven insights
  • Excellent written and verbal communication skills
  • Detail-oriented with strong project management skills
  • Google Ads and Bing Ads certifications preferred
  • Experience with Google Analytics and other web analytics tools a plus
  • Experience with social media advertising is a plus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementkeyword researchad copywritingA/B testingdata analysisperformance optimizationlanding page optimizationGoogle AdsBing Adssocial media advertising
Soft Skills
analytical skillswritten communicationverbal communicationdetail-orientedproject managementclient collaborationstrategic thinkingtrend analysisrecommendation developmentteam collaboration
Certifications
Google Ads certificationBing Ads certification